Designer Showcase: Chloe

1970s Chloe ad

Kate Bosworth in Chloe

Chloe Spring Summer ad

Chloe Spring 2010

Founded by Gaby Aghion in 1952, Chloe was the first luxury ready-to-wear fashion house, as all the established fashion houses of the time were based around Haute Couture. Chloe closed a gap in the market for those who wanted to wear high quality designer garments but could not afford made-to-measure, and caused the couture houses to react immediately by producing their own ready-to-wear ranges. Over the years Chloe has been headed by a number of influential designers including Karl Lagerfeld during the 70s and Stella McCartney in the late 90s, and has been worn by many famous faces including Jackie Kennedy, Brigitte Bardot and Grace Kelly. The garments are soft, feminine and flattering with a bohemian feel, while the accessory lines of shoes and bags have been extremely popular due to their wearability and versatility.